Kicking off the Herbert Marshall McLuhan Centennial year, this discussion will separate the aphorism from the cliché in one of McLuhan's most radical yet relatively under-explored works, COUNTERBLAST. Two very different versions of this text exist, the full 1969 edition produced in collaboration with Harley Parker, and the biting never-before published manifesto McLuhan distributed as a hand-made 'zine' in 1954. Using the visual language and modes of production of each to illustrate McLuhan's transition from English professor to timeless media guru, the panelists will examine the two versions in the context of their time and relevance to media culture today.

The event will launch a special hardcover 'limited edition' facsimile of the original COUNTERBLAST 1954, published by the Gingko Press exclusively for transmediale on the event of the McLuhan anniversary!

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