Paul Sermon studied BA Hon's Fine Arts at the University of Wales and a Post-graduate MFA at the University of Reading. Awarded the Prix Ars Electronica "Golden Nica" in the category of interactive art, for the hypermedia installation Think about the People now in Linz. Until 2013 he has been professor of Creative Technology at the University of Salford, School of Arts & Media as well as guest professor for Performance and Environment at the University of Art and Industrial Design in Linz. Since September 2013 he is professor of Visual Communication at the School of Art, Design & Media at the University of Brighton, United Kingdom.