Sharif Mowlabocus is a Senior Lecturer in Digital Media at the University of Sussex (UK). He has published extensively on matters concerning the relationship between digital media technologies and sexual communities. His work includes Gaydar Culture (Ashgate 2010) as well as contributions to Sexualities, International Journal of Cultural Studies, and Porn.com. He currently works with health organisations in the UK to develop new strategies for effective and user-friendly online health promotion activity.