Lately creative enterprises and their codes of conduct have moved from the periphery to centre stage with communication between the “old economy” policy makers and creative entrepreneurs increasing significantly. Shapeshifters sees a huge potential in new investment models and resources. To ensure the benefitting of the common good, since 2006 Shapeshifters has been working on a global research project developing a mapping of Creative Tribes and Value Zones for more sustainable connections between creative producers and investors. In this pre-registered workshop Eric Pöttschacher will present his research results to the public for the first time.