The binary code of computers and the human DNA entirely consist of ones and zeroes. Only their individual combination decides what they actually mean and cause. For the international media arts festival transmediale their shapes were extracted, modified and varied over and over again. Around the festival topic of “response : ability” we developed a wide range of media that have an independent presence but can always be seen as a whole.

The festival design was received various awards: European Design Award 2011, two Cannes Lions (gold for corporate design, silver for the poster campaign) and bronze at ADC Germany.

Festival design 2011 by: Raban Ruddigkeit.