Marshall McLuhan Centennial Weekend, Berlin

Conference |  Screening  |  Exhibition  |  Performance

Friday May 27 – Sunday May 29, 2011

Embassy of Canada / Marshall McLuhan Salon
> http://mcluhan2011.eu/berlin

As transmediale gears up for its 25th edition in February 2012, join us in celebrating the 100th anniversary of the birth of famed Canadian media philosopher Herbert Marshall McLuhan. Honouring the man who coined the 'global village and the 'medium is the message', ubiquitous yet oft maligned expressions in our digital and networked age, transmediale in collaboration with the Embassy of Canada Berlin and Marshall McLuhan Salon presents a special Centennial Weekend of events May 27 - 29th.

The international Re-Touching McLuhan: The Medium is the Massage conference chaired by Dieter Daniels and moderated by Christopher Salter, sees leading international media and digital culture researchers explore McLuhan’s unique take on tactile and multi-sensory media ... expressed by the media philosopher's unintentionally published blurring of the words 'message' and 'massage'. Legendary McLuhanist Derrick de Kerckhove elaborates on rare material from the Berlin-based Marshall McLuhan Salon's unique archives in the first session of the McLuminations screening series.

With a keynote introduction to McLuhan's 'massaging of the aural senses' by U.B.C. Prof. Richard Cavell the opening of the Centennial Weekend also features the worldwide (re-)launch of Marshall McLuhan's 1968 audio art classic The Medium is the Massage, digitally remastered for the first time, produced and presented by Paul D. Miller aka DJ Spooky. The Centennial Weekend will open the European première of Through the Vanishing Point, a major new multi-media installation by leading Canadian digital artists David Rokeby and Lewis Kaye. Other projects include Play_McLuhan, an exhibition by media art students from the Hochschule Darmstadt and the 2nd German-Canadian Professionals Conference.

All events are free and open to the public but spaces are limited so please RSVP at rsvp@mcluhan2011.eu.

For more information on the Centennial Weekend and other 'McLuhan in Europe 2011' events visit http://mcluhan2011.eu

Download the RE-TOUCHING McLUHAN Berlin Centennial Weekend Flyer by transmediale's award winning design agency ® ruddigkeit.