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As transmediale gears up for its 25th edition in February 2012, join us in celebrating the 100th anniversary of the birth of famed Canadian media philosopher Herbert Marshall McLuhan. Honouring the man who coined the 'global village and the 'medium is the message', ubiquitous yet oft maligned expressions in our digital and networked age, transmediale in collaboration with the Embassy of Canada Berlin and Marshall McLuhan Salon presents a special Centennial Weekend of events May 27 - 29th.